SNS should be from what white-collar perfect yourself?
Man / Wang Yi, see
In 2008 and in 2009 was a year of SNS generous light, following the veteran's Chinaren, campus network, the country they were born several SNS, and particularly happy to represent white-collar SNS web site, become an extremely prominent in the SNS system force.
White-collar SNS is undoubtedly a very broad market, following the happy network tasted the sweetness, the Sohu and 1000, followed by oak, Sohu launch white society, Thousand Oaks launched a cottage happy network, objectives are directed at happy network. This site is different from the school several SNS is also different from 51, because they are for white-collar market, SNS website, as their target user ------ white-collar groups have a strong purchasing power, but also pay attention to fashion and trendy can be said that the current mainstream groups.
However, the upsurge of SNS faster, back on something else, and shortly after two years, after Ebb Tide can survive much, live a good few more. Happy network is set up in 2008 and now has passed two years, most recently, the White community also welcomed the first anniversary, relying on the strength of Sohu portal, development of white society can be said is immediate. Network and should be happy that white society is the better survival of two white-collar SNS website, the latest Nielsen survey data show that in February 2010 interactive dating community in the average weekly traffic rankings, happy white social networks and ranks fourth and fifth, to occupy two seats, highlighting the vitality of the white-collar SNS.
In this ranking, we have seen, another Sohu's SNS ------ Chinaren, this is the SNS community for students, so there will be a 2 in Sohu's SNS, but also for different groups of SNS . Sohu will be independent of white society, its purpose is self-evident, that want to do in this area in white-collar SNS deeper more refined, and happy it any different networks, SNS white-collar workers in what direction future development should be improved from what yourself? In contrast similarities and differences between the two, we obtained the following conclusions:
First, white-collar workers can not active forgetting SNS rigorous
First look at their name, happy network, by definition is to make people happy; and white society, by definition is a virtual community for white collar. Name appears both from the point of view different styles, from the overall layout and page design point of view, we easily conclude that the white society ------ stringent than happy network.
Happy web page is red overall accounted for most of the main navigation, and fresh clean white social interface, strict in slightly active. Also, many details of the local white community to do good, the product is more layered, it should be said that white society browser with search dogs, search dogs, like input, reflects the solid foundation of products Sohu do. On the contrary, happy network interface it appears dull, slightly less product foundation.
Second, white-collar SNS components should provide a more coherent service
Happy network users viscosity largely stems from its wealth of web games, a lot of fun network components, but if the arrangement is not good, the result is chaotic, although the happy network for the popular web game has achieved a lot together , but no obvious focus, easy for users to feel lost. In contrast, white homogeneous society pay more attention to the integration of components, such as integration of all the web games to the game lobby, only the core and profitable mode of sun ranch independent, so that white society as a whole more articles rational.
Third, white-collar SNS can not ignore the communication game
Do not forget, SNS is the theme of dating sites, so communication can not be ignored in this regard, white society, "Friends management" integrate IM features real-time communication, allowing people real-time transmission of information interaction. For this feature, we Sohu has been learned that a small piece of paper, but will also appreciate the convenience of its office. Through the improvement of interaction and exchange of timely, it can enhance user stickiness and improve user services, the average time.
It is noteworthy that Sohu has also introduced mobile white society for wider mobile phone users, compared with Sohu's extensive product line, the future of white society and the Sohu portal, blog, email, photo albums may be more closely associated. In fact, the white-collar friends SNS should be built on the basis of integrated services, if only to binding the user through a web game, then this is inconsistent with the characteristics of white-collar SNS does not meet the demand for white-collar family, the fierce The competition is very easy to lose out.
4, white-collar SNS should strengthen the management of personally identifiable information
Almost every white-collar workers had a business card, it is an identifier for identity is also propaganda. In the SNS on white-collar workers, but also not neglect the detailed management of personally identifiable information. Comparison of white social networks and happy, happy network only simple company name, department and time information, and do not reflect the whole picture of a white collar. The types of jobs added to white society, the name of these two positions, which greatly enriched the personal information. Meanwhile, in the interests, the white community, through the choice to let the manageable interests, after all, it is more complete than the user's own specifications.
From these two differences can be seen that personally identifiable information on the management of white-collar workers, the white community, more powerful and more logical. These two differences can help distinguish between white society and more accurate management of users, whether he is a regular employee, or company executives, whether he is to do financial work, or doing public relations work, can be shown very clearly, combined with interests of integrated management, but also the implementation of precision marketing, white society has created more favorable conditions.
5, white-collar SNS community should take into account various contingencies
In a "Top Ten Chinese companies were shut your site's ranking," the survey, happy network topped, indicating that the white-collar case of SNS in the smash hit, but also take into account the "blocked" in such unforeseen events, After all, no employer wants to see their employees time at work playing SNS. Of course, as employees, even to be extra careful.
I did not expect this white society ------ ingenious design is also taken into account the uncertainty of unexpected events, "Boss Key" came into being, click F9, immediately replaced Sogou search engine interface, to avoid of being the boss "arrested borrow this child" dangerous. This function gives full consideration to white-collar SNS user base for the special, flexible, ingenious solution to a white-collar play SNS communities may face during emergencies.
Several from the above point of view, white society as a whole is better than the happy network, after all, it is more suited to the needs of the general white-collar workers. And a try a piece of white-collar field SNS website, but should be several levels from above to improve their products and service so that it could win the next competition.
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